Hello, I'm Ian Walker. I teach statistics and traffic psychology at the University of Bath and do research on the human behavioural side of road safety, travel choices, energy consumption, water use and the built environment. My research focuses particularly on unconscious and low-awareness causes of everyday behaviour like habits, the environment around us and unconscious stereotypes.
My work has seen me collaborate with such bodies as the Department for Transport, Wessex Water, Western Power Distribution. RWE npower, SaveWaterSaveMoney, Transportøkonomisk institutt Norway, lots of local authorities, and Cycling England.
Outside work, a big part of my life is ultra-endurance racing. You can read a two-part magazine article about this here and here. I used to be a runner, and I've raced UTMB, come top 10 in the Arc of Attrition and am one of a pretty small group of people to have run the Cotswold Way Century in under 24 hours.
These days, I'm all about cycling. In 2018 I took first place in the North Cape 4000 - a non-stop 4300 km bicycle race from Italy to the top of Norway. Earlier in 2018 I finished first in the TransWales bicycle ride and, in 2017, I completed the Transcontinental Cycle Race. Here's a short video the North Cape 4000 race made of my winning finish: