At work

Traffic, transport and environmental psychology


Hello, I'm Ian Walker. I teach statistics and traffic psychology at the University of Bath and do research on the human behavioural side of road safety, travel choices, energy consumption, water use and the built environment. My research focuses particularly on unconscious and low-awareness causes of everyday behaviour like habits, the environment around us and unconscious stereotypes. You might be here because of my work on drivers overtaking bicyclists.

My work has seen me collaborate with such bodies as the Department for Transport, Wessex Water, Western Power Distribution. RWE npower, SaveWaterSaveMoney, Transportøkonomisk institutt Norway, lots of local authorities, and Cycling England.

  • Over £11m research income from UKRI, H2020 and industry
  • Winner of Bath's highest teaching award
  • Associate Dean for Research
  • Senior teaching observer

At leisure

Ultradistance sport



Outside work, a big part of my life is ultra-endurance racing. You can read a two-part magazine article about this here and here. I used to be a runner, and I've raced UTMB, come top 10 in the Arc of Attrition and am one of a pretty small group of people to have run the Cotswold Way Century in under 24 hours.

These days, I'm all about cycling. In 2018 I took first place in the North Cape 4000 - a non-stop 4300 km bicycle race from Italy to the top of Norway. Earlier in 2018 I finished first in the TransWales bicycle ride and, in 2017, I completed the Transcontinental Cycle Race.

In 2019 I'm racing All Points North and then trying to break the Guiness World Record for riding between Europe's northernmost and southernmost points as fast as possible.

Here's a short video the North Cape 4000 race made of my winning finish:

Books you need to buy

They're really really good

Want to find me on social media?

Here you go