I'm Ian Walker — Professor of Psychology and Head of the School of Psychology at Swansea University. My work applies ideas from behaviour change, habits and identities to transport, energy, water and the built environment.
Explore my research Hear me talk
The shared bias that stops us judging motorised transport rationally — and why EVs may be a motonormative non-solution.
EnergyHow much energy householders could save if in-home displays were designed properly.
Road safetyThe slightly infamous studies of drivers overtaking cyclists — 2,200+ motorists measured on real roads.
Built environmentPsychology lead on the £1.2m UKRI project designing the next generation of human-focused tall buildings.
A short film on motonormativity — the ideal starting point for understanding car blindness.
Discussing our motonormativity research with a team I've long admired.
Bicycle helmets — and why we should focus on stopping people being run over.
Transport and physical activity, then my own cycling at the end.
Behaviour change and what research tells us about healthier travel habits.
Recorded just after breaking the world record for cycling across Europe.